About us

India is one of the most diverse countries in the world. This rich cultural diversity of India is reflected in its folk music. In modern India, the ancient culture of India breathes through its folk songs. 

We have primarily chosen the medium of folk music as these folk songs reflect a wide spectrum of Indian culture. Every song tells an interesting story. On the one extreme, they narrate stories that reflect the hopes and fears of common people. And on the other extreme, the songs tell stories motivated by deep insights from the ancient Indian scriptures such as the Vedas and the Upanishads. They deal with fundamental questions about human existence such as: Who are we? Where did we come from? What is our destiny?

Folk music can also help us see unity in diversity! Looking at the Indian culture through the lens of folk music, it becomes apparent very quickly that there is one common thread behind this cultural diversity. Once we recognize this common thread, the artificial boundaries disappear and unity among the diverse cultural groups is the natural outcome.


Alok Kumar- Co-Founder and Mentor

A BTech- in Mechanical Engineering from IIT– Khargpur and a PhD in Economics from Cornell University.

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Anjani Kumar- Co-Founder and Creative Head

An independent film maker spent more than 30 years in film making, theater and music.

Ashwani Kumar- Founding Partner

16 years of experience in sales with Tata Communications Ltd and Bharti Airtel Ltd Etc…

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Anand Bharti- Head of Research

37 years in Journalism , He is a Master in Arts in Hindi from Patna University.

Shariq Sheikh- Founding partner

Professional with 20 plus years experience in Sales & Marketing.

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What We Do

  • We reach out to every state folk musician, artist (Craft, Paintings) and heritages, etc. record them and put it on our platform. This helps them in reaching to maximum population of the world.

    We also organize the musical nights and folk events of these artists in different parts of India and outside India throughout the year.